EVENTS: The VOID (8.5.19)
The latest immersive, family-friendly experience is hitting Westfield World Trade Center…The VOID! This cutting edge virtual reality entertainment experience designed to “step beyond reality” is setting up a pop-up at Westfield, kicking off with Star WarsTM: Secrets of the Empire and Ralph Breaks VR experiences. Presale has kicked off so grab your tickets now, and check out our interview with the team to learn what is in store…
Tell us about The VOID...
The VOID is a critically-acclaimed global leader in immersive virtual experiences. Set to elevate the perception of how consumers currently see virtual reality, The VOID aims to transform what was once an isolated activity into a dynamic and social event. The VOID is developing an entirely new category of interactive and immersive entertainment where guests become active participants in the story. Combining state-of-the art VR technology, physical stages and multi-sensory effects, including touch and smell, with Hollywood characters and storylines, The VOID lets participants experience fully-immersive worlds that, until now, have only lived in the imagination.
What makes The VOID so unique?
Location-based VR takes you from the traditional stationary and solitary experience to a social activity to enjoy with friends and family. The VOID’s immersive virtual reality experience takes it a bit further. This is a new category in VR immersive experiences that blends the lines of physical and virtual, designed to immerse you in different worlds. Guests become active participants in the story and are encouraged to explore – you can see, touch, feel and even smell your surroundings.
What inspired you to open The VOID at Westfield?
As the leader in immersive entertainment, we recognize that consumers are looking for deeper and more meaningful experiences that will bring them closer together with family and friends. Partnering with Westfield and utilizing their footprint of premier destinations allows us to deliver unprecedented social, out-of-home, and immersive entertainment experiences for consumers on a global scale.
What can locals expect when they check out The VOID?
Guests at each location are greeted by a VOID team member who assists them through a short briefing demonstration, suit-up and entrance into the dimension. Guests then physically step into alternate universes – digital worlds mapped over physical stages with immersive and interactive sensory elements such as touch and smell empower each visitors’ journey and places them – moving freely – inside virtual worlds. The VOID allows consumers to embark on these journeys with friends and family. The experience is meant to encourage exploration of the physical space and socialization among groups within a controlled environment. Through The VOID’s proprietary technology and unique physical worlds, guests enter a truly immersive experience where they can see, smell, feel and touch the impossible.
What is coming up for The VOID experiences in the coming weeks?
We have had a lot of fun partnering with some of the Hollywood’s greatest storytellers and most renowned franchises and we have exciting things coming very soon! We hope to continue to give fans everywhere unforgettable, entertaining content that offers a glimpse into the future of human experience.
How can you get tickets for The VOID?
You can purchase tickets online at www.thevoid.com.