EVENTS: Home by thisopenspace (5.14.18)

EVENTS: Home by thisopenspace (5.14.18)

Tribeca is getting one of the hottest pop-up shops in the city during New York Design Week. thisopenspace, a platform that gives online brands the chance to create real-world experiences, is launching Home, an immersive shoppable experience that is open now until May 27th.


We spoke with Erica Raphael, Director of Operations, to learn more about the shop.

Tell us about thisopenspace:

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thisopenspace is a platform for online brands to launch in the physical world through retail concepts and brand experiences. Combining a vast inventory of spaces in desirable neighborhoods across the US and Canada with unparalleled expertise in retail logistics, thisopenspace provides brands big and small with a seamless way to bring themselves into the real world. thisopenspace is the go to platform for any brand looking to transform digital ideas into exceptional physical retail experiences.

What makes thisopenspace so unique?

We're not only making it easy for online brands to transition to brick and mortar, we're also helping to solve the vacancy problem that's plaguing the commercial real estate industry by filling empty spaces with modern retail concepts.

Tell us about HOME by thisopenspace....

Home will create New York’s most innovative shoppable and immersive apartment living experience, unveiling 4,000 square feet of designer products and goods curated from the top direct-to-consumer brands across design, decor, furniture, lighting, art, textiles, audio, and more. The intentional division of space features an explorative narrative, designed to help consumers discover each “room,” including a living room, dining room, two bedrooms, a bathroom and a kitchen.

Designed by celebrated architect Julia Molloy Gallagher, Home takes the online experience offline and is the first foray into brick-and-mortar for several brands including Joybird, Tomorrow Sleep, In Common With and Big Chill. Featuring shoppable - and Instagrammable! - moments throughout the space, Home is the apartment you want, available at your fingertips.

The apartment will also include local New York and Brooklyn designers, leading online brands, and artful wares from local and emerging designers, including Brian Giniewski’s signature “drippy” ceramics, Pieces by An Aesthetic Pursuit’s color-blocked rugs, and single origin coffee to-go pour overs from Dripkit.

What made you decide to open in up Tribeca?

We're focused on identifying unique retail spaces that are vacant and underutilized in the city's top neighborhoods. I live in Battery Park City and walk by 140 West Broadway daily.  it's the old American Apparel store, and its a really amazing space - large, airy, light-filled with tons of interesting architectural elements.  When we discovered it, we knew it was the perfect spot to bring HOME to life.

What should locals know? 

Located in Tribeca at 140 West Broadway, Home will be open to the public  Monday through Friday from 10 a.m. to 8 p.m.; Saturday from 11 a.m. to 8 p.m.; and Sunday 11 a.m. to 6 p.m. No tickets are needed.

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